Mai Wu


Web Application platform & Mobile Application 2015

TradesBlock Descripiton

TradesBlock is the web/mobile based marketplace of home renovation. We empower homeowners and skilled contractors via mobile, web, and a disruptive business model to make home improvement seamless.

My role : UI & UX Design
Design Process : User Research, Prototyping, usability testing, Web/App Design
Tools : Sketch, Adobe XD, Invision
Timeline : 1 year

User Persona


Style Guide

Branding is one of the most important aspects of any business. Brand identity is the way a business wants consumers to perceive its brand. The company needed to ensure that its brand maintains a consistent look and feel no matter where in the world it's seen.

I created design styleguide to keep the tradesblock's brand focused and unique, also to help communicate its branding guidelines to the team and partners seeking to feature TradesBlock. The focus of the identity is professonals, simplicity and convenience.

Logo Design & Inspiration

Tradesblock logo
Tradesblock icon design
Tradesblock lofo design

Color Samples